UPDATING HUMANITARIAN TECHNOLOGIES OF INTERCULTURAL COMMUNICATION

Misbakhova Albina Gayazovna

Humanitarian technologies have always existed as the essence of adaptation, peacemaking, prophetic, and psychotherapeutic practices and professions, based on the development and implementation of communication strategies. They constitute a system of social actions: presentations (communicative messages), manipulations (messages, dramatizations), conventions (dialogues, discussions, performances), and so on. The actual practice of inculturation and acculturation is today built on technologies of personal identification devoid of authentic content, as M. Epstein repeatedly laments ("The Origins and Meaning of Russian Postmodernism"). "The social price for the experiment with historical consciousness and cultural reality has become the total multi-identity of the individual, so-called Russian postmodernism." M. Epstein is convinced that the era of psychomodern simulations, which emerged in the Byzantine era of Rus', ushered in a history of behavioral "quotations," "fakes," and "deceptions," where an obvious, ostentatious, formalized meaning always conceals a subtler, yet more genuine one.

Keywords:acculturation, humanities, intercultural thinking, assimilation, migrants, ethnic identity, identification