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COMPETITIVE ADVANTAGES OF USING DIGITAL PLATFORMS BY RUSSIAN INDUSTRIAL ENTERPRISES UNDER SANCTIONS PRESSURE

Khovalova Tatiana Vladimirovna  (Candidate of economic sciences, leading research scientist at the Institute of Management Research and Consulting of the Faculty of Higher School of Management of the Financial University under the Government of the Russian Federation, associate professor of the Department of Strategic and Innovation Development of the Faculty of Higher School of Management of the Financial University under the Government of the Russian Federation, Moscow)

Kuznetsova Maria Olegovna  (Candidate of economic sciences, leading research scientist at the Institute of Management Research and Consulting of the Faculty of Higher School of Management of the Financial University under the Government of the Russian Federation, associate professor of the Department of Strategic and Innovation Development of the Faculty of Higher School of Management of the Financial University under the Government of the Russian Federation, Moscow)

The use of digital platforms today gives industrial companies many advantages. At the same time, as a result of the imposition of sanctions, it had a serious impact on the ability of organizations to use them. This article discusses the key advantages that industrial enterprises can get as a result of using digital platforms. Based on the results of the empirical analysis, the main goals for the use of digital platforms have been identified.

Keywords:digital platforms, industrial enterprises, sanctions pressure, access to new markets

 

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Citation link:
Khovalova T. V., Kuznetsova M. O. COMPETITIVE ADVANTAGES OF USING DIGITAL PLATFORMS BY RUSSIAN INDUSTRIAL ENTERPRISES UNDER SANCTIONS PRESSURE // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2023. -№11. -С. 98-103 DOI 10.37882/2223-2974.2023.11.37
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