FORMING FINANCIAL STRATEGY STARTUP PROJECT GROWTH

Karimova Ksenia Sergeevna

The scientific article is devoted to the development of knowledge in the issue of forming a financial strategy of growth for a startup project. It was found that the definition of financial strategy for a startup project is closely related to its life cycle and long-term expectations of the founders of the venture project and its investors. The main models for implementing the strategy of attracting financing at the startup stage are participation in the venture's profits; financing in exchange for the right of strategic management; financing with the prospect of entering the IPO market; financing with the prospect of entering the pre-IPO market. At the stage of achieving a trajectory of sustainable business activity, the startup project applies: a strategy of concentrated growth; a strategy of integrated growth; a strategy of diversified growth or a strategy of limited growth.

Keywords:Startup, financing, strategy, business angels, life cycle, performance criteria