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INTERNET COMMUNICATIONS IN THE PUBLIC SECTOR AS A KEY ELEMENT IN CREATING A POSITIVE IMAGE OF GOVERNMENT

Borovikova Tamara V.  (Doctor of Pedagogical Sciences, Candidate of Economic Sciences, Professor, Russian State University for the Humanities, Moscow, Russia)

Kapustyah Ekaterina P.  (Head of the Media Content Department of the Media Project Development and Implementation Directorate, Autonomous Non-Profit Organization “Project and Analytical Centre ‘Mostsifra’”, Moscow, Russia )

In modern society, information and Internet communications play a crucial role in shaping public opinion. That is why it is of particular interest to explore the possibilities of using Internet communications in the public sector as a key element in creating a positive image of government. Effective interaction of government agencies with citizens through Internet platforms not only increases the level of trust in the government, but also contributes to improving the quality of services provided. The article considers the issue of forming an image of power based on the quality of Internet communications. The key criteria for the availability of European electronic government resources are analyzed. The authors assessed the dynamics of audience growth of Internet channels and Internet platforms of public authorities and local governments and suggested ways to increase the effectiveness of interaction between public authorities and local governments with citizens through Internet communications. The article will be of interest to experts in the field of public administration, political scientists and experts in the field of Internet technologies.

Keywords:image of power, key element of creation, public sector, Internet communications, quality

 

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Citation link:
Borovikova T. V., Kapustyah E. P. INTERNET COMMUNICATIONS IN THE PUBLIC SECTOR AS A KEY ELEMENT IN CREATING A POSITIVE IMAGE OF GOVERNMENT // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2025. -№06. -С. 16-22 DOI 10.37882/2223-2974.2025.06.06
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