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Characteristics of the marketing strategies of companiesin developing marketing strategy

Fadeev Vladislav Anatolievich  (Russian State Trade and Economic University)

The paper presents characteristics of the marketing strategies of the enterprise. It is noted that the development of marketing policy of the organization must identify the basic strategies that a company chooses, depending on whether the benefit which they rely. According to a study concluded that the marketing strategy is an important connecting element in the overall company strategy, which determines the selection carried out by it (the company) marketing policy, which is realized through the establishment of the main activities in the market for consumers and competitors, which is regulated by the nature of the chosen marketing strategy.

Keywords:marketing strategy, basic strategy, marketing strategy, strategic orientation, competitive advantages
 

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Citation link:
Fadeev V. A. Characteristics of the marketing strategies of companiesin developing marketing strategy // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№02. -С. 36-38
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