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Impact of product's characteristics on its rating and price on the home refrigerators market

Khoruzhevskaya Darya Konstantinovna  (National Research University Higher School of Economics)

the goal of the present paper was to clarify the importance of technical and marketing characteristics of a home refrigerator on its price. We demonstrate that the following factor cause price increase: refrigerator’ volume, freshness zone, silver colour, electronic control and side by side freezer.

Keywords:product’s characteristics, price, rating, home refrigerators market
 

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Citation link:
Khoruzhevskaya D. K. Impact of product's characteristics on its rating and price on the home refrigerators market // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№03. -С. 40-44
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