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Methods of brand valuation

Nikulina Ksenia Gennadievna  (National Research University Higher School of Economics)

the present paper contains an analysis of main approaches towards brand valuation. Main advantages and inconveniences of these methods are described. Practical recommendations for brand valuation are given.

Keywords:brand, valuation, non-material assets, competitive advantage
 

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Citation link:
Nikulina K. G. Methods of brand valuation // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№04. -С. 31-36
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