Nikulina Ksenia Gennadievna (National Research University Higher School of Economics)
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the present paper contains an analysis of main approaches towards brand valuation. Main advantages and inconveniences of these methods are described. Practical recommendations for brand valuation are given.
Keywords:brand, valuation, non-material assets, competitive advantage
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Citation link: Nikulina K. G. Methods of brand valuation // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№04. -С. 31-36 |
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