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Visual merchandising as a marketing tool

Alekseenko Maria Alekseevna  (National Research University Higher School of Economics St. Petersburg )

the present paper contains an analysis of visual merchandising as a marketing tool. Its place within merchandising and its relations with marketing mix are explained. Effectiveness of visual merchandising as a tool of sales increase is proved. Main problems of visual merchandsing in Russia are discussed.

Keywords:visual merchandising, marketing mix
 

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Citation link:
Alekseenko M. A. Visual merchandising as a marketing tool // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№04. -С. 6-9
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