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State services and marketing mix: an attempt at analysis

Tsyngueva I. Ts.  (Ph.D. Student, St. Petersburg Institute of Education in Humanities)

the paper contains an analysis of state (municipal) services form the point of view of marketing mix. We demonstrate that a possible solution of problems observed may be e-government

Keywords:state services, municipal services, marketing mix, e-government, outsourcing
 

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Citation link:
Tsyngueva I. T. State services and marketing mix: an attempt at analysis // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№07. -С. 75-77
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