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Exhibition audit and the formation of the All-Russian Exhibition rating - elements of transparency, the exhibition industry in Russia

Suleymanova Karina Ashotovna  (Russian Economic University by Plekhanov G.V.)

In this article the author emphasizes the need for exhibition audit Russian exhibition companies, describes the functions of this new marketing policy tool exhibition enterprise provides some statistics on the exhibition audit in Russia, talks about the usefulness of creating nationwide ranking of exhibitions and fairs.

Keywords:exhibition activities, the exhibition industry, exhibition audit rating nationwide exhibitions.
 

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Citation link:
Suleymanova K. A. Exhibition audit and the formation of the All-Russian Exhibition rating - elements of transparency, the exhibition industry in Russia // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№08-09. -С. 52-54
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