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Unconventional marketing communication as an effective way to promote the brand in the Russian market

Novikova K. V.  (Perm State National Research University)

Kurilo M. S.  (Perm State National Research University)

This article was describes the campaigns of reputable companies. The origin and formation of these non-standard marketing communications in the Russian market were studied.

Keywords:marketing communications, scandalous marketing, innovation
 

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Citation link:
Novikova K. V., Kurilo M. S. Unconventional marketing communication as an effective way to promote the brand in the Russian market // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№05-06. -С. 27-29
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