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Importance of loyalty in the struggle for customers in the stock market

Nakashidze Tanzilya   (Perm State National Research University)

A description of the situation on the Russian stock market, and the major concerns was given and fundamental problems associated with client retention of investment companies in intensive and non-price competition. The significance of the stock market clients was determined.

Keywords:stock market, an investment company, investor loyalty, satisfaction, and brand.
 

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Citation link:
Nakashidze T. Importance of loyalty in the struggle for customers in the stock market // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№05-06. -С. 25-26
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