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Franchisee evaluation and franchisor's possible strategies at the expiration of franchising agreement

Narkevich Elena Grigorievna  (Ph.D. Student, St. Petersburg Institute of Education in Humanities)

The paper contains an algorithm of final evaluation of franchisee by franchisor. Franchisor’s possible strategies are described for different results of this evaluation.

Keywords:franchising, franchisee, franchisor, evaluation
 

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Citation link:
Narkevich E. G. Franchisee evaluation and franchisor's possible strategies at the expiration of franchising agreement // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№11. -С. 18-20
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