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Service differentiation and marketing mix

Kotliarov Ivan Dmitrievich  (Ph.D., Associate Professor, Chair of Commerce and International Business, St. Petersburg State University of Economics and Trade, St. Petersburg)

I propose a classification of complimentary services based on their correspondence with elements of service marketing mix.

Keywords:service, classification, service marketing mix
 

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Citation link:
Kotliarov I. D. Service differentiation and marketing mix // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№12. -С. 45-48
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