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Prospective market development for innovation products

Kravchenko T.   (Donetsk national university)

The article uses analysis of theoretical and practical approaches to organization of process of promotion of innovation products to the market, used in the domestic and foreign practices. The article details the stage that is connected with development of the prospective market for innovation products with consideration of specific features of the object promotion – an innovation product. This stage consists of identification of potential customers, assessment of competitors’ market position and canvassing of customers. The algorithm of prospective market development for innovation products can be used when promotion innovation products developed for the first time ever.

Keywords:innovation products, prospective market, potential customers, competitors, promotion to the market
 

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Citation link:
Kravchenko T. Prospective market development for innovation products // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2014. -№01-02. -С. 17-22
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