Bazhanov Roman Sergeevich (Moscow financial industrial university "Sinergiya" )
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To solve the problems increase the effectiveness of online projects using web analytics tools. These tools can aggregate a large amount of information for subsequent analysis of web. This article attempts to aggregate and analyze in detail the significant indicators of web analytics that are used to measure the effectiveness of an Internet resource. The results may be useful as a theoretical basis using web analytics tools marketers and web analysts.
Keywords:web analytics, web analytics tools, increasing efficiency, performance web analytics
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Citation link: Bazhanov R. S. Web-based data analysis: basic indicators of analytical tools // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2014. -№05-06. -С. 67-71 |
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