Журнал «Современная Наука»

Russian (CIS)English (United Kingdom)
 MOSCOW +7(495)-142-86-81

Promotion of sport industry (A case study of the Kontinental Hockey League) .

Ledentsova K.   ()

Zharkova M.   ()

The article examines the problems of promotion of hockey in Russia, based on the evaluation of foreign experience. The authors analyze the sources of income of the Kontinental Hockey League. There were proposed marketing communication tools for developing the hockey league.

Keywords:integrated marketing communications, promotion, hockey, league, fans.
 

Read the full article …

Citation link:
Ledentsova K. , Zharkova M. Promotion of sport industry (A case study of the Kontinental Hockey League) . // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2014. -№05-06. -С. 9-11
LEGAL INFORMATION:
Reproduction of materials is permitted only for non-commercial purposes with reference to the original publication. Protected by the laws of the Russian Federation. Any violations of the law are prosecuted.
© ООО "Научные технологии"