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The Evaluation of Brand's Country Affiliation Impact on its Value

Pasechnikova Nataliya A.  (National Research University Higher School of Economics)

This project is intended to cover the question about influence of country ownership of brands on their cost. The companies which creating, owning and managing brands prefer to do it properly, improving consumer attitudes to brands, increasing brand value. That is why they need to know about the factors, particularly country factors, which affect on the value of brands and how these factors extend this affect. To determine the significance of influence different indicators on the value of brands there was used multiple regression analysis, which made possible to get the most reliable results. The impact of national ownership of the brand on its value was found and it the most required result of the research. The work is based on fundamental knowledge in the theory of brand represented in the works of marketing researchers; however, it is also attempt to suggest new, unexplored ideas.

Keywords:public-private partnerships, country factors, brand, price
 

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Citation link:
Pasechnikova N. A. The Evaluation of Brand's Country Affiliation Impact on its Value // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2015. -№03-04. -С. 50-53
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