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The impact of new requirements for the formation of an innovative demand

Shuklina Zinaida   (Bryansk State University)

The article describes the approaches to the identification of needs and demand, emphasized the importance of the market and marketing innovation, accentuated the role of creative oriented buyers, to clarify the relationship of motivation, needs and demand for innovation.

Keywords:needs, demand, innovation, marketing, innovators, market.
 

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Citation link:
Shuklina Z. The impact of new requirements for the formation of an innovative demand // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2015. -№05-06. -С. 37-42
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