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About the transformation of the paradigm of food marketing in the agribusiness sector

Astratova G. V.  (Ural State Forestry University (Ekaterinburg))

Ruschitskaya O. A.  (Ural State Agrarian University (Ekaterinburg))

It was described the dual nature and specificity of food marketing as a special sphere of agricultural industry; defined key factors of influence on the modern system of farm marketing, and the impact of this effect in consumer behavior and mental stereotypes in society; described the prevailing trends in consumption and perspectives of development of the global agricultural market and Russian in particular.

Keywords:food marketing, food chain in AIC, factors of the paradigm transformation, trends in consumption, consumer behavior.
 

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Citation link:
Astratova G. V., Ruschitskaya O. A. About the transformation of the paradigm of food marketing in the agribusiness sector // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2016. -№01. -С. 4-9
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