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Business development strategies based on engineering marketing tools in the age of Russian globalization (for discussion)

Lyubanova T.   (Don state technical university, Rostov-on-Don)

Zozulya D.   (Don state technical university, Rostov-on-Don)

Oleynikova Yu.   (Don state technical university, Rostov-on-Don)

Sherba L.   (Don state technical university, Rostov-on-Don)

The article describes the results of the Russian and world economy development current trends research, conducted by the authors. Strategic solutions are suggested and grounded, which could help Russian economy to overcome crisis and cross over to innovation-based development. Specific actions are developed for the strategy implementation, which include application of engineering marketing, strategic planning and business process modeling tools.

Keywords:Russian globalization, engineering marketing, strategic planning, business process modeling, customization, technonomy, value chain.
 

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Citation link:
Lyubanova T. , Zozulya D. , Oleynikova Y. , Sherba L. Business development strategies based on engineering marketing tools in the age of Russian globalization (for discussion) // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2017. -№02. -С. 24-30
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