Maslova Anna Alexandrovna (Financial University under the Government of the Russian Federation)
Martynenko Nadegda Nikolaevna (Candidate of Economic Sciences, Associate Professor of the Financial University under the Government of the Russian Federation)
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The main principles of deposit policy of commercial banks are considered in the article, and the one of the stereotypes of its development – «deposits of household is a perspective source of funding for banks». The author elucidates the ambiguity of attracting deposits of individuals for commercial banks in conditions of an unstable economy and determines his position in the problem of short-term prospects for deposits of citizens as one of the areas of deposit policy.
Keywords:deposit policy, deposit funds, deposit, profitability, deposit insurance, financial instruments, risks, interest rates.
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Citation link:
Maslova A. A., Martynenko N. N. Deposit policy of a commercial bank and stereotypes of its development in an unstable economy // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2017. -№07. -С. 55-57 |
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