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Management of investment attractiveness of enterprises: principles, methods, organization

Zemlyakova Natalia Sergeevna  (candidate of economic sciences, associate professor of the Don State Technical University)

Denisenko Yuliya Nikolaevna  (candidate of economic sciences, associate professor of the Don State Technical University)

Grishchenko Olga Vladimirovna  (Taganrog Institute Named after A.P. Chekhov (branch) of Rostov state University of Economics)

In modern conditions, to ensure the effective operation of an enterprise, the problem of mobilizing and efficiently using investments is of particular relevance. The formation of investment attractiveness, the development of a clear investment strategy, the definition of its priority areas, the mobilization of all sources of investment is an essential condition for the sustainable and quality development of enterprises in today's difficult conditions. Effective use of funds in various material and monetary resources, various types of financial instruments. The capital of the enterprise is, on the one hand, the source, and on the other, the result of its activities.

Keywords:investment, management of attractiveness, investment potential, attractiveness of the enterprise
 

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Citation link:
Zemlyakova N. S., Denisenko Y. N., Grishchenko O. V. Management of investment attractiveness of enterprises: principles, methods, organization // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2018. -№02. -С. 49-54
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