International Experience in a Digital Economy Development in the European Union countries

Melnichuk Marina V.

A distinctive feature of the modern society development is the intensive integration of information and communication and production technologies, in which digital technologies determine the competitiveness of national socio-economic systems and become the leading drivers of economic growth. The degree of influence of information progress on the national economy becomes the determining factor of its development: digital technologies and intellectual production determine new trends that affect all sectors of business and provide competitive advantages to organizations that manage to adapt to new conditions. The competitive advantages of any subjects of economic relations in a market economy, including the subjects of the digital business, are provided by a significant increase in profits, more efficient work of employees, as well as increased profitability. The article analyzes the impact of digital business on the formation of competitive advantages in a single country of the European Union (Denmark) and the possibility of adapting foreign experience to the Russian economy.

Keywords:digital technologies; digital economy; competitive advantages; business processes.