Branding in fashion industry on the Russian market

Karpykbaeva Anar Bulatovna

the article discusses the features of the formation of brands in the fashion industry in the Russian market. A review of the main Russian brands of the fashion industry has been carried out. Their distinctive features and qualities are highlighted. Analyzed the tools with which, these brands ensure their success in the Russian and foreign fashion industry market

Keywords:branding; brand; fashion industry; Russian brands; marketing; fashion