Evaluation of the relationship between reputational capital and investment activity of the region: methodological tools and its testing

Elshin L. A., Grunichev A. S.

As the practice and empirical observations show, the reputational activity of economic agents forms a whole set of prospects for their development, due to stable positive or, on the contrary, negative expectations of counterparties interacting with them about the possibilities of their own development, both in market and institutional directions. In this regard, reputation is very important and is becoming widespread in the research field. However, it should be noted that the study of the issue raised in the space of scientific works and research is reflected mainly at the micro-level, focusing on the assessment of reputational activity of economic entities. At the same time, the study of reputational capital and its impact on the development of regional/national economic systems is unwarranted. In this regard, in order to reduce this gap, the article, on the basis of the developed methodological approaches to formalized assessment of the reputation of the Territory, builds the dynamics of the reputational capital index of the Republic of Tatarstan and the main components determining its level. This allowed, using econometric modeling methods, to assess the impact of reputation on the investment activity of the region. In particular, guided by the principles and tools of regression analysis, as well as relying on the method of fictitious variables, there is a high level of relationship between the studied indicators due to the found significant level of elasticity between the analyzed indicators.

Keywords:reputational capital of the region, reputational economy, investment activity, resources of development of the region, business activity, quantitative assessment of the reputation of the region, globalization, factors of economic growth, econometric modeling, method of fictitious variables