Some features of the state of the e-commerce market on the example of China and the United States

Molchanova Violetta Sergeevna

The aim of the study is to consider some of the features of the state of the e-commerce market on the example of countries such as China and the USA, which account for almost half of the global profits from electronic sales of the B2C market sector. The clearest example of the successful and rapid development of the electronic market is China. The growth rate of Internet commerce in the country is about 30% annually. With a population of 1.3 billion people, China has an unprecedented number of sellers who want to do business internationally. In addition, the country was one of the first who began to realize the potential of mobile commerce and today about half of all electronic sales are carried out from mobile devices. The article also discusses the experience of developing the e-commerce sphere in the United States. Over the years, the country has been a leader for many indicators, and today it occupies the high positions in the field of online sales. The methodological basis of this work is the dialectical method. General scientific methods are also used, such as systemic and comparative analysis, observation and comparison. The experience and indicators presented in the study indicate that e-commerce creates a lot of business opportunities. The research results can be used in the development of tools aimed at improving the online sales system, for example, in the Russian Federation.

Keywords:e-commerce; market conditions, development, China, USA, sales volume, rates of growth, sales dynamics, trends, experience, Internet, online sales, internet users, mobile commerce