Kuznetsova Marina Vladimirovna (Senior lecturer, Don State Technical University)
Elfimov German Alekseevich (Don State Technical University)
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the development of brand identity, value proposition and brand position are, of course, strategic tasks. Choosing target markets for brands and creating assets for the future is more important than developing tactical programs that are designed to solve current problems. This article presents solutions to these problems on the example of two foreign firms.
Keywords:cultural Studies, marketing, brands, development trends, brand strategies
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Citation link: Kuznetsova M. V., Elfimov G. A. Cultural development of brands in 20–21 centuries // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2019. -№12. -С. 33-35 |
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