Prerequisites for increasing the competitiveness of enterprises

Lukoshevichus Galina, Trishkina Nadezhda

Competitiveness means more efficient work of an enterprise in contrast to competitors, which ultimately is expressed in satisfying the needs of consumers of products (services). The correct choice of competitive strategy determines the further location of the enterprise on the market, provides advantages over competitors. An important advantage for the company is the introduction of innovative elements in its activities, especially during the period of imposing sanctions by Western countries against a number of Russian companies, banking institutions and individuals. The article discusses the concepts of competitive strategy and competitiveness, short-term and long-term measures to reduce import dependence, defines the basic prerequisites for improving the competitiveness of the enterprise. For the successful positioning of the enterprise, the article proposes measures that increase the competitiveness of companies in the Russian market, providing sustainable competitive advantages.

Keywords:competitiveness, competitive development, competitive strategy, advantages, product quality, product, profitability