Development tendencies of digital-marketing in Russia and abroad

Kushkov E. A.

The article analyzes the essential characteristics of digital marketing in a digital economy. The author highlights the main features and prospects for the development of digital signage technologies. The article discusses the specificity and current state of the main elements of digital marketing in the context of online promotion (creation of corporate websites, advertising, search engine optimization, content marketing, direct mailings, promotion in social media and instant messenger marketing).

Keywords:digital-marketing, digitalization, digital economy, Internet, digital marketing, digital signage.