The use of Big Data in the development of the Russian digital economy

Doguchaeva Svetlana M.

Today, Big Data is the main topic in the digitalization of the Russian economy. They have a huge impact on the digital economy as a whole, contributing to increased productivity in companies and, as a result, give impetus to competition and the growth of individual enterprises. The analysis of large volumes of data has become the foundation of a new wave of growth in labor productivity. Retail, using big data in full, has the potential to increase its operating profit by more than 60%. New approaches and Big Data analysis help companies make real-time decisions. Big Data is a tool that can radically change the methods used to evaluate a number of economic processes.

Keywords:Big data, digitalization of the economy, information technology, information security, economic potential, Internet of things, data analysis.