Managerial approach of an effective manager in the musical art

Rodionova Darya Gennadievna, Mindlin Yurii Borisovich

Understanding the essence of management in the cultural and artistic sphere as a management process, the author emphasizes that in modern scientific thought, first of all, the concepts of "coordination" and "management" are not differentiated. Despite the fact that the term "management" is analogous to " coordination ", there is a widespread opinion that they are not identical, since the concept of "coordination"is somewhat broader than "management". From the point of view of a systematic approach to theatrical activity, the author gives this definition: it is a system of interaction between theater employees and the audience, which is formed on the basis of reflecting reality, which includes the processes of creating, distributing, perceiving and evaluating performances. The author has proved that the management system in musical theaters must, on the one hand, meet all the requirements of the material product management system, on the other hand, have features taking into account the specificity of the final product. This factor should be taken into account when drawing up and developing a strategy for the development of a cultural institution.

Keywords:coordination, management in the field of art, art management, management of musical theaters, profitability, marketing in the field of art.