Strategic analysis of the business environment of the enterprise using modern analytical tools

Shchegolevatykh Natalia Leonidovna

The article is devoted to the study of the features of conducting a strategic analysis of the enterprise’s business environment using modern analytical tools. An indicative list of applied problems of researching the business environment of the enterprise and the corresponding analytical approaches have been highlighted. As a modern analytical toolkit, data mining is considered, and the algorithm for its use is also formalized. On the example of assessing the external environment of an enterprise selling cereal products, applied aspects of using data mining are indicated.

Keywords:business environment, enterprise, data mining.