Kuzmicheva Alla Aleksandrovna (associate Professor, Moscow aviation Institute (National research University))
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The article presents an analysis of the market of transport and logistics services in the Russian Federation, the scientific approaches to the definition of “market promotion strategy " are analyzed, the strategic analysis of the external and internal environment of the organization is carried out, the features of the strategy of “promotion to the market” of a transport and logistics enterprise are studied.
Keywords:strategy, market promotion strategy, transport and logistics company, SNW- analysis, analysis of the “Five forces of competition " by M. Porter, analysis of the key success factor (KSF), market of transport and logistics services.
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Citation link: Kuzmicheva A. A. Features of the promotion strategy of the logistics industry enterprises // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2020. -№06. -С. 54-59 DOI 10.37882/2223–2974.2020.06.20 |
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