Features of the promotion strategy of the logistics industry enterprises

Kuzmicheva Alla Aleksandrovna

The article presents an analysis of the market of transport and logistics services in the Russian Federation, the scientific approaches to the definition of “market promotion strategy " are analyzed, the strategic analysis of the external and internal environment of the organization is carried out, the features of the strategy of “promotion to the market” of a transport and logistics enterprise are studied.

Keywords:strategy, market promotion strategy, transport and logistics company, SNW- analysis, analysis of the “Five forces of competition " by M. Porter, analysis of the key success factor (KSF), market of transport and logistics services.