Improving the digital economy in the innovation policy of Russian companies

Doguchaeva Svetlana M.

Today, a dynamic ecosystem based on an IT technology environment and intuitive devices provides a global platform on which leading companies can create new customer service capabilities based on Big Data. Digitalization of the economy contributes to the growing need for highly qualified specialists who are able to work with modern technologies. Machine learning and Artificial Intelligence is a tool that can fundamentally change the methods for evaluating a number of economic processes. New approaches and Big Data analysis help companies make real-time decisions. The high speed of decision-making and the exclusion of the human factor make it possible to speak of the superiority of this technology over man. Today, artificial intelligence has a wide potential for application in business.

Keywords:Digitalization of the economy, information technology, economic potential, the Internet of things, data analysis, artificial intelligence, machine learning, big data.