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Various economic indicators can be used to determine the performance of a company. The authors note that one of the most important indicators of increasing the competitiveness of entrepreneurial structures is the profitability of the sale of resources. The article discusses ways to increase the profitability of the sale of resources of entrepreneurial structures by: changing the difference in the value between revenue and the cost of production, planning the volume and price of products by calculating the break-even point, changing non-production, production and internal factors. Increasing the efficiency of the company is impossible without increasing the profitability of personnel, and in particular, increasing the profitability of each employee, which is used to calculate the required number of personnel, their workload, identify human potential, and search for possible ways to increase personnel productivity. The article pays special attention to methods and measures to increase the profitability of entrepreneurial structures, such as improving product quality, improving product properties, reducing costs, reducing labor costs, and developing a marketing policy. Much attention is paid to the analysis of the profitability of assets, such as the profitability of fixed assets. The authors note that this indicator shows the effectiveness of the policy in the field of assets of entrepreneurial structures, the degree of efficiency and rationality of the use of certain fixed assets, and analysis of the profitability from their use. Modern entrepreneurial structures should pay special and reverent attention to increasing the profitability of the sale of resources, promptly and flexibly influence negative changes, implement and carry out measures to increase the profitability of assets, which will be expressed in the effective management of the company itself.
Keywords:profitability, business structures, net profit, fixed assets
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