Comparative competitiveness as the most important tool for effective and sustainable development of industrial enterprises

Starkova Maria Mikhailovna

The purpose of this article is to study the relationship and role of competitive advantages and strategies for their formation as the most important tools in improving the competitiveness of an industrial enterprise, ensuring its sustainable and effective development. Using the necessary tools, including the methods of logical, comparative and economic-statistical analysis, the article proposes a scheme and mechanism for the interconnection of factors, strategies for the formation of competitive advantages and measures for their implementation in an industrial enterprise with an indication of market niches. This article proposes three strategies for the formation of competitive advantages - leadership in price, product quality, differentiation of consumers and their relationship with external (value for the consumer) and internal (value for the manufacturer) competitive advantage. It is concluded that the production of competitive products, sustainable and efficient development of an industrial enterprise is possible only with the interconnection of factors to increase competitiveness, strategies for creating competitive advantages, measures to implement a strategy and evaluate the competitiveness of products and the enterprise itself.

Keywords:competitiveness, competitive advantages, competitive strategies, market, consumers, enterprise, price, costs