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The indicators of competitiveness, quality of life and productivity in the economy have no longer demonstrated such obvious interdependence since was previously thought in the classical theory of competitiveness by M. Porter. The key factor in solving this problem seems to be a possible revision of the concept of productivity.
The data obtained in the course of the study demonstrates the existence of various options for achieving operational efficiency by an enterprise, depending on two different approaches — technological productivity and managerial productivity. Technological productivity is not connected and opposite contradicts the growth of the quality of life, and at the same time, in the short term, effectively ensures the competitiveness of an enterprise, industry, and national economy. At the same time, the quality of life at the national level (employee’s satisfaction) is an important element of maintaining the same competitiveness in the long term.
The shorter the operational efficiency horizon, the less national companies invest in employee satisfaction, and vice versa. Accordingly, the type of productivity - technological or managerial - has a key impact on the quality of life.
It is concluded that considered in modern conditions of technological development, the provisions of Porter's theory of competitiveness can be revised developing a short-term development strategy, but remains valid with a long-term planning horizon.
The results of the research based on the analysis of empirical data from a number of the largest Russian companies in the manufacturing sector make it possible to predict the vector of economic development and have be used by enterprises planning strategic initiatives and identifying sources of growth.
Keywords:productivity, competitiveness, quality of life, personnel satisfaction, operational efficiency, long-term planning, sustainable development, development strategy, strategic goals, technological progress
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