Enterprise culture and strategic change

Mishin Valery Borisovich

The article discusses the objective links between corporate culture and the ongoing strategic changes in connection with the implementation of the new enterprise strategy. The results of the analysis of the structure and content of corporate culture are presented, dialectical unity of material, relational and spiritual culture is revealed as one of the foundations of the enterprise activity, as a source and driving force during the period of major changes. The use of article materials will help managers to effectively plan and implement strategic changes in the enterprise.

Keywords:Strategic changes, corporate culture, economic activity, improving the efficiency of the organization, cultural values of the enterprise, making management decisions.