Bulash Natalya Viktorovna (Lecturer, Financial University under the Government of the Russian Federation)
Shklyar Tatyana Lyvovna (PhD in Economics, Associate Professor, Russian Economic University named after G.V. Plekhanov)
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The main goal of this article is to demonstrate how, thanks to marketing approaches in the system of working with personnel, you can take a fresh look at various tasks related to personnel selection, motivation, loyalty, and assess the prospects for the development of new methods of work in HR.
Keywords:HR marketing, assessment personnel, HR management, SWOT analysis, personnel management, behavioral analysis.
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Citation link: Bulash N. V., Shklyar T. L. SWOT-analysis in personnel marketing // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2021. -№08. -С. 24-29 DOI 10.37882/2223-2974.2021.08.05 |
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