SWOT-analysis in personnel marketing

Bulash Natalya Viktorovna, Shklyar Tatyana Lyvovna

The main goal of this article is to demonstrate how, thanks to marketing approaches in the system of working with personnel, you can take a fresh look at various tasks related to personnel selection, motivation, loyalty, and assess the prospects for the development of new methods of work in HR.

Keywords:HR marketing, assessment personnel, HR management, SWOT analysis, personnel management, behavioral analysis.