Peculiarities of the sales promotion system for pet products

Sedova Ulyana Viktorovna, Volkodaeva Arina Valeryevna, Balanovskaya Anna Vyacheslavovna

The article is devoted to the analysis of the sales promotion system by the example of trade network, which sells the goods for pets. The authors consider the policy in the system of sales stimulation in respect of intermediaries of the retail chain. The analysis of informing buyers about the actions of the store of the retail network is carried out. The measures to optimize the sales stimulation system of the retail network are proposed.

Keywords:sales, stimulation, trade network, assortment, advertising, marketing, goods.