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Analysis of the Russian business tourism industry: formation of strategic fields of the company's activity

Ergunova Olga Titovna  (PhD in Economics, Associate Professor, Ural State Economic University (Yekaterinburg))

Okhrimenko Elena Ivanovna  (PhD in Economics, Associate Professor, Ural State Economic University (Yekaterinburg))

Lukashenok Tatiana Rudolfovna  (PhD in Economics, Associate Professor, Ural State Economic University (Yekaterinburg))

In the article, the authors consider the features of the formation of strategic fields of activity of the International Business Center Corporate Travel company. The specifics of the provision of professional services for the customer service of the business segment in Russia are outlined. The current position of IBC Corporate Travel in the market has been determined. A detailed analysis of the strategic fields of the company's activities has been carried out, which made it possible to present and justify the strategic planning of the company's activities in providing services in the business tourism industry.

Keywords:Business Tourism, Strategic Fields of Activity, IBC Corporate Travel, International Cooperation, Competitiveness.
 

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Citation link:
Ergunova O. T., Okhrimenko E. I., Lukashenok T. R. Analysis of the Russian business tourism industry: formation of strategic fields of the company's activity // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2021. -№12. -С. 38-42 DOI 10.37882/2223-2974.2021.12.11
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