Methodology for studying the factors determining the efficiency of the strategy for the promotion of complex technological equipment in the oil and gas sphere

Frolov Ilya Igorevich

The article examines the main factors influencing the effectiveness of the strategy of promoting complex technological equipment in the oil and gas sector, arising from the main directions regarding the conditions of marketing and logistics. This study is the basis for the further formulation of conditions for building a logistics and marketing strategy for category management.

Keywords:marketing strategy, category management, clients, equipment.