Commercialization of personal data as a consequence of the use of big data technologies

Sokolova Alina Sergeevna, Akhmadieva Guzel Rinatovna

This article analyzes advertising tools and cookies and their impact on the transformation of the right to protection of personal data and privacy. In the context of widespread digitalization, fundamental legal institutions are also changing, which directly predetermines the problem of the imbalance between the interests of individuals and companies seeking to implement technological tools.

Keywords:cookies, personal data, Big Data, digitalization, right to privacy.