Entrepreneurial culture and virtual reality of the information society: problematic aspects of interaction and mutual influence

Shevchenko Olga Pavlovna

the article notes that the Russian entrepreneurial culture in modern conditions is seriously integrated into the space of Internet communication producing virtual reality. In these objectively prevailing conditions, there are trends in both the impact of virtual reality on entrepreneurial culture, and vice versa, the penetration and adaptation of various elements of entrepreneurial culture in virtual reality. Under these conditions, sociological science is called upon to explore the features of interaction between virtual reality and entrepreneurial culture at the theoretical and empirical levels of cognition.

Keywords:information society, Internet, information and computer technologies, virtual reality, entrepreneurial culture.