Content marketing for startups: what challenges entrepreneurs face and how to solve them

Lastenko Vladimir

The article is devoted to describing the problems that entrepreneurs face when creating a content marketing strategy, as well as finding solutions. In recent years, many startup founders have noticed the low effectiveness of previously developed marketing solutions.The author analyzes how strongly the quality of the analysis of the behavior of the audience, the quality of the content and the number of invested funds are interconnected with the number of customers and profit. The article demonstrates the role and effectiveness of using content marketing, and describes the main techniques that allow company managers to establish a connection with the target audience. Direct interaction between brands and people, which is what content marketing is, is proving to be the most important marketing channel.

Keywords:content marketing, content, marketing management, content marketing processes, communication policy.