Marketing of territories as a tool for the development of a large metropolis

Vorobyev Dmitry Igorevich, Sidorova Anastasia Vladimirovna, Koryagina Inga Anatolyevna

In modern conditions of severe restrictions, domestic entrepreneurship in the field of trade is nevertheless experiencing an increase in the number of small and medium-sized businesses. During the period of departure of foreign business, domestic business has an additional opportunity to occupy vacant niches. And in these conditions, the planned distribution of retail space within the megalopolis becomes important from the point of view of the minimum necessary sufficiency. Marketing of territories can and should take over the functions of market research in order to efficiently and systematically place retail outlets in a modern metropolis.

Keywords:Marketing of territories, megapolis, retail trade, statistics, small and medium-sized businesses, mathematical modeling.