Melnikova Elena Nikolaevna (candidate economic sciences, docent
K G Razumovsky Moscow State University
of technologies and management (the First Cossack University))
Vorobyev Dmitry Igorevich (candidate economic sciences
head of department of management
and state municipal administration
K G Razumovsky Moscow State University
of technologies and management (the First Cossack University))
Koryagina Inga Anatolyevna (Candidate historical sciences, docent,
Plekhanov Russian University of Economics (Moscow))
| |
The article discusses the system of promotion in public catering enterprises. The authors show the effectiveness of traditional methods of promoting the services of public catering enterprises currently used. Also, in the conditions of digitalization of society, the article talks about modern methods of promotion based on the search for the distinctive features of each catering enterprise separately and building around this distinctive feature of its own promotion system in the digital environment.
Keywords:Promotion, marketing, catering company, SMM, digital environment.
|
|
| |
|
Read the full article …
|
Citation link:
Melnikova E. N., Vorobyev D. I., Koryagina I. A. Systems of promotion of public catering services in modern conditions // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2022. -№12. -С. 40-43 DOI 10.37882/2223-2974.2022.12.23 |
|
|
