Automotive market of the EAEU: development prospects in the new economic conditions

Sokolova Elizaveta Sergeevna, Leontieva Lidia Sergeevna

The automotive industry of the EAEU is currently not in the best condition. There are a number of trade and technological barriers to its development on the territory of the Union, and foreign markets are practically not covered by the offer of the EAEU automotive industry. Within the framework of the article, a classification of the products of the EAEU automotive industry is carried out and a methodology is proposed in accordance with which it is possible to effectively classify EAEU cars for the purposes of legislative regulation both in the domestic market and in foreign markets. The authors have identified the main regions, marketing products of the EAEU automotive industry, in which the demand for cars from the EAEU will be high. Also, an analysis of the positive and negative aspects of both cars and trucks produced by the companies of the Union was carried out and a differentiated approach to correct the situation was proposed. The main problem of the article is the lack of statistical data on the automotive markets of the EAEU and Russia, as well as the lack of fundamental research in this area. The main novelty of the work lies in the differentiation of the Union's automotive industry development strategies with a unified approach to the automotive industry in all EAEU countries. The most important contribution of the article is the formation of a system for assessing the successes and failures of the EAEU automotive industry and the development of potential opportunities to conquer new markets for the Union's products.

Keywords:EAEU, automotive industry, cars and trucks, localization of production, classification, strategy