THE DIRECTION OF FINANCIAL STABILITY MANAGEMENT OF ENTERPRISES IN A CRISIS: CURRENT TRENDS

Kubantsev Kirill Andreevich

Some issues of financial stability management of enterprises are revealed with an emphasis on the implementation of internal incentives for investment growth based on the principles of interaction of enterprises with the financial market. Based on the results of the analysis, the conclusion is formulated that the general nature of the orientation of modern trends in managing the financial stability of enterprises in crisis conditions determines the possibility of increasing the role of the financial market, which can be strengthened by domestic sources of financing.

Keywords:financial stability management, external capital, own working capital, financial results, inflation, sanctions, securities, shareholders